About the CASBAA Convention
With 2016 marking the 25th anniversary of both cable TV in the region and the inauguration of CASBAA, last year’s CASBAA Convention set out to underscore just how much the industry has transformed over the last quarter of a century.
The CASBAA Convention 2016 had a new location, Macau, and a new venue, the Studio City resort and casino. An impressive line-up of speakers joined the event, including an opening keynote session with one of the most powerful men in advertising, Irwin Gotlieb, Global Chairman of media agency GroupM. Other speakers included Bennett Pozil from California-based East West Bank who has been deeply involved in arranging financing for China’s Hollywood funding, Chad Gutstein, CEO of fandom and gaming-focused online network Machinima, and James Schwab, Co-President of youth media behemoth Vice Media. Also onstage in Macau were unscripted TV production legend Thom Beers, and Neil Smythe from social media fan site “Football Republic”. For most of these speakers, the CASBAA Convention 2016 was the first time they have participated in a public event in Asia. The CASBAA Convention also addressed the issues of piracy, and specifically, the rise of ISDs, or “Illicit Streaming Devices” (also known as pirate black boxes) and the global efforts to fight their spread.
Intelligence about the digital transformation of the broadcast industry was featured prominently during the Convention, with global and regional overviews from PricewaterhouseCoopers and Media Partners Asia, respectively, and sessions from research companies S&P Global Market Intelligence, Kantar, and Nielsen.
The Convention also featured panels on advertising, streaming media, technology, content strategy, and satellite services, as well as Japanese, Korean, and Chinese content. And with a plethora of networking events including breakfasts, lunches, cocktails and parties, delegates had a range of opportunities to mingle with peers, make new contacts and broaden their business potential.
The Convention was well-attended by over 600 delegates, with 81 speakers, 57 sponsors, 30 media partners, 18 supporting organizations and 18 exhibitors.
Visit our Online Album on Flickr to find out the event highlights.
List of Operators 2016
Official Broadcasting Partner (CASBAA Convention 2016)
Official LED TV Wall Partner (CASBAA Convention 2016)
SPONSORS (CASBAA Convention 2016)
Studio City Macau
Address: Estrada do Istmo, Cotai, Macau
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